Strategic Planning and Implementation, business and finance homework help

755: Course name:  Strategic Planning & Implementation

Textbook Information:  Title: Essentials of Strategic Mangement, Author: Gamble, Thompson, Peteraf, Edition: 3rd – 2012, Publisher: McGraw-Hill, ISBN: 9780078029288

REQUIREMENTS & NECESSITIES TO FOLLOW:

Answering Discussion Questions:

Student answers or responds to all questions completely, demonstrating knowledge and understanding of key concepts, ability to think critically, and has included original examples in his/her response. It is required that the textbook and/or scholarly research be included to justify and/or solidify any argument or reasoning.

Preparation:

The student brings in outside examples and is able to examine a problem or situation from a variety of perspectives.

When you writing the response to the questions, please refer to the Question title such as: W1DQ1, W3DQ2, etc

Here they’re the work: Total single spaced 4 pages = W2DQ1 and W2DQ2 in 1 page (min 550words) and PA in single-spaced 2-page (min 550words/page)

Assignments to complete this week:Reading: Gamble, Thompson, & Peteraf, Chapter 2 

W2_DQ1 (0.5 page, single space/min 550 words)

Are any of the Strategic Visions truly effective? Why or why not? What changes would you make to them?

W2_DQ2 (0.5 page, single space/min 550 words)

In Chapter 2, Zappo states that its mission statement is influenced by a set of ten core values. What are these values and how do they influence the mission statement?

Professional Assignment (PA) 1 (3-page, single space/min 550 words)

Coca-Cola is considering you for an entry-level brand management position. You have been asked to prepare an analysis of the global and U.S. alternative beverage industry as part of the selection process. 

Please prepare a 3 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. 

The company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for energy drinks, sports drinks and alternative beverages.