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Students in the class
will be grouped into teams on the second week of the course. A case will be
assigned for each team from the case section of the textbook for the analysis.
A discussion forum will be set up for each team to discuss and analyze their case
throughout the term.

Each student should read
the case at least two-three times before the analysis. Students are also
encouraged to do external research to gather more information about their
assigned companies. (Please keep in mind that each time you use an external
source to gather information you need to cite the source.)

The members of each
team will share the items #1-4 fairly. Everybody in the team will contribute to
the item# 5 and the references. The analysis will include:

1) General environment
analysis (the demographic segment; economic segment, political segment;
socio-cultural segment; technological segment and the global segment). Each
portion of the analysis should be titled. The headlines will be in bold,
centered and underlined. Each portion of the analysis will be in bullets (refer
Chapter 2).

2) Industry
environment analysis (threat of new entrants, bargaining power of suppliers,
bargaining power of buyers, threat of substitute products, intensity of
rivalry). Each segment will be in bold, centered and underlined headlines and
the analysis will be in bullets (Chapter 2).

ANALYSES ARE PRELIMINARY ANALYSIS.  The preliminary analysis will help you
to get an accurate SWOT analysis.****

3) SWOT analysis
(strength, weaknesses, opportunities and threats.) (refer Chapters 1-3) ( (use
bullets, underlined and centered headlines)

4).What is the
business level strategy, corporate level strategy and international strategy of
the company?

5) What are your recommendations
for the company? Please include well thought recommendations with a rationale.
Provide your reasoning for each recommendation. The recommendations should have
pros and cons. Each recommendation should be elaborated. (Each person in the
team is required to provide a recommendation for this section. Please include
the initials of each student next to the recommendation that they suggest.)


1.  Title page: (The name of the
company and the names of the individuals in the team.)

2.  Table of contents page (List
the sections of the project and include the initials of the team members who
are responsible for that sections.)

3.  The case analysis. (Please see
the items # 1-5 listed above for the 
case analysis.)

 Each section should have a title; centered,
bold and in capital.

The paper will be double spaced, Times
Roman (12 pts)

Each page will be numbered.

4.  References (The references will
be in the APA format. Please include detailed information for your sources.)


A designated
person from each team will submit the project as a word document by clicking
the “term project” tab posted under the week 9 folder. The deadline to submit
the project is October
5th noon.

20 points will be dropped for late

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