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After reading the Up and Down Story of J.C.Penny

“Fair and Square Pricing Strategy” Is this a bad strategy or a faulty implementation? Diagnose whether J.C. Penney’s disappointing results stem from misguided strategic planning or poor execution and implementation of a sound strategy. Discussin how management frames and implements change, Analyzing at what point a company should consider re-adjusting or even reversing its actions in light of financial results and othre customer metrics.

What newer additional information have found about this company -please substantiate with direct quotes or links?

Where do you see the growth potential for J.C.Penny?

What suggestions would you give and why?

This is a graded discussion I will be looking for substantive , quality, substatniated participation.

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