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You are a management consultant who has been commissioned by an
organization to produce a report on the conditions necessary to
successfully implement a global business strategy plan. The
organization has recently identified extensive changes in technology
and business dynamics in the markets it serves (you select a country
for your scenario), and the organization’s plan is to enter a “new”
country (you must select a country different from the one in which you

The senior management team wants you to assess its current strategy
and to produce a realistic strategy and development plan for entering
the new market.

The strategy will be based on your review of the organization’s
industry, product, or service, and it must be supported by your
findings from research of relevant theories and models.

Your well-written paper should meet the following requirements:

  • Be 7 pages in length, which does not include
    the title page or required reference page, which are never a part
    of the content minimum requirements.
  • Use academic writing standards and APA style guidelines.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least 6 scholarly, peer-reviewed journal articles unless the assignment calls for more.

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