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Your Role

This week, you’ll assume the role of a Market Research Manager at Target.

WHAT IS A MARKET RESEARCH MANAGER?

Market Research Managers are responsible for creating and improving
processes for gathering information on various market conditions,
competitors, and consumer trends in their companies’ industries. They
are typically responsible for managing a team of researchers and
reporting their findings to the head of the department. Teams across the
company then use these findings to help improve products, guide
marketing efforts, and more.

As a Market Research Manager, part of your role is to consistently
analyze Target’s position relative to its competitors and report on
these findings. As part of this process, you complete a SWOT analysis
for each of Target’s main competitors each quarter. The quarter is
coming to a close, and your boss has asked for the latest SWOT analysis
for Walmart.

INSTRUCTIONS

Step 1: Research

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

  • Provide a link to the article.
  • In 2-5 sentences, identify which aspects of the article will be helpful as you conduct your SWOT analysis.

Step 2: Strengths

Based on your own experiences shopping at Target and Walmart and the research you conducted:

  • Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale in 2-3 sentences.

Step 3: Weaknesses

Based on your own experiences shopping at Target and Walmart and the research you conducted:

  • Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences.

Step 4: Opportunities

Based on your own experiences shopping at Target and Walmart and the research you conducted:

  • Identify 1-2 possible opportunities Target has to be more competitive
    with Walmart. For each opportunity, explain your rationale in 2-3
    sentences.

Step 5: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

  • Identify 1-2 possible threats that might diminish Target’s
    competitiveness with Walmart. For each threat, explain your rationale in
    2-3 sentences.

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