Research your favorite brand with respect to its effectiveness in new product marketing. Use the most current Interbrand rating of brands as a reference .
- Describe the target market that your brand is hoping to reach. What is the positioning strategy of this particular brand?
- Examine the brand’s overall effectiveness in reaching its target market with both new products and existing products.
- Identify the challenges and opportunities associated with this brand.
- Recommend strategies that this particular brand should take in the next 10 years in order to maintain and/or increase their effectiveness.
Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use the Interbrand website, and at minimum one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.