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Business Law
Assignment: Using Your Manager Skills
Note: The companies mentioned herein are merely hypothetical
organizations with characteristics developed to enable students to respond to
the assignment. You may create and / or make all necessary assumptions needed
for the completion of this assignment.
In this assignment, you, in the role of a risk
manager at Simply Green Products, will draft a document that is commonly used
in the business world—a memorandum to your boss.
Simply Green Products is a $10 million company
that produces biodegradable packing materials that orchards use in the
Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable
materials are more eco-friendly because they break down into the environment.
Such packing materials are marketed under the name “SafePack,” which is heavily
advertised in trade journals. Simply Green Products have had the name
“SafePack” imprinted on all of their packing material since 2008; however, they
never filed for either state or federal trademark protection. With the movement
toward more eco-friendly agricultural production, the fact that such packing
materials are biodegradable provides a primary marketing advantage over
non-biodegradable competitors.
The company president, Shep Howard, has
recently become aware of several issues that may require referral to the
company’s outside counsel. Because you serve as the company’s risk manager,
Howard has asked you to leverage your legal and managerial skills to draft a
memorandum that addresses one (1) of the two (2) situations described below:
-
An environmental group
is asserting that SafePack materials are not biodegradable. In fact, the group
claims that these materials are causing an environmental hazard that is seeping
from a local landfill into a nearby stream. An environmental group, SafePack
Materials Pollute, has sprung up and launched an Internet campaign geared
toward compelling fruit producers to stop purchasing your packing materials.
The situation at hand raises environmental issues that relate to the Clean
Water Act and the Solid Waste Disposal Act. -
A company called Safe
Choices, Inc. has accused Simply Green Products of trademark infringement, and
has sent a cease and desist letter to President Howard, demanding that Simply
Green Products stop using the name “SafePack”. The letter asserts that a) Safe
Choices uses the SafePack name to market an emergency weather kit in the form
of a backpack; and that b) Safe Choices had received a federal registration for
the mark from the Patent and Trademark Office in 2002. This backpack is sold
both online at safepack.com and in sporting goods stores nationwide. The letter
goes on to suggest that Simply Green Product’s use of this name “constitutes a
false designation of origin which is likely to confuse customers as to the
source of the goods”. The intellectual property issue at hand involves the
Lanham Act.
For one (1) of the two (2) situations
set out above, write a three to four (3-4) page memorandum to President Howard.
Ensure that you address each of the questions below within your memo so that
President Howard may assess whether or not Simply Green Products needs to hire
outside counsel to address the matter at hand.
-
Discuss the elements
that must be present in order for one to prove a valid claim under the law(s)
specified (i.e., the Clean Water Act, the Solid Waste Disposal Act, or the
Lanham Act). -
Determine whether or
not the activity of Simply Green Products amounts to a violation of the
applicable law (i.e., the Clean Water Act, the Solid Waste Disposal Act, or the
Lanham Act). If you chose the environmental issue, determine whether or not
seepage from your products into a stream would violate the Clean Water Act, the
Solid Waste Disposal Act, or both. Explain your rationale. If you chose the
intellectual property matter, determine whether or not continued use of the
SafePack name by your company would violate the Lanham Act. Explain your
rationale. -
Decide whether or not
President Howard should refer this chosen matter to the company’s outside
counsel. Provide a rationale for your decision. -
Use at least three (3)
high-quality academic references. As the cases discussed within the assignment
are hypothetical, you will not find any solutions to them on the Internet.
Further, note that Wikipedia, blogs, and such Websites as Free Dictionary do
not qualify as academic resources, whereas your textbook does. Use the Strayer
Learning Resource Center (LRC) to locate high-quality academic references.
Your assignment must follow these formatting
requirements:
-
Include a cover page
containing the title of the assignment, your name, the professor’s name, the
course title, and the date. -
Draft this in the form
of a letter that is typed, double-spaced, and uses Times New Roman font (size
12) with one-inch margins on all sides. -
Include your citations
in the body of your letter and include your list of references at the end. All
citations must follow the APA. -
Be sure to follow all
additional instructions provided by your professor.
The specific course learning outcomes
associated with this assignment are:
-
Describe the legal
environment of business, the sources of American law, and the basis of authority
for government to regulate business. -
Use technology and
information resources to research issues in business law. -
Write clearly and
concisely about business law using proper writing mechanics.
Grading for this assignment will be based on
answer quality, logic / organization of the paper, and language and writing
skills, using the following rubric found here.
Assignment:Using Your |
|||||
Criteria |
Unacceptable Below 60% F |
Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
1.Discuss Weight: |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
2.Determine Weight: |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
3.Decide Weight: |
Did |
Insufficiently |
Partially |
Satisfactorily |
Thoroughly |
4. Weight: |
No |
Does |
Does |
Meets |
Exceeds |
5. Weight: |
More |
7-8 |
5-6 |
3-4 |
0-2 |
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