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Instructions

When using social media, the communication barrier of distance is
eliminated. This comes with obvious benefits, but it also comes with
extra challenges due to the increased potential for misunderstandings
with cultural differences and language barriers. The person that knows
how to use communication opportunities will have a strong advantage in
their work and in their networking and relationships.

This assignment has two parts to it.

Part 1:

Locate and study social media pages of businesses that are making an
effort to market their product globally. You can use any social media
platform you choose. Examine what you believe the companies are doing
well and what can be improved. Look for ways in which their
communication are clear to a large number of people, breaking through
language and cultural barriers. Also look for ways in which the pages
could be improved due to the limitations and challenges of global
communication.

After you have studied several pages that are seeking to reach a large number of people, choose three of them.

1A. Choose the page that you feel does the best job overall.

Describe why you feel like this social
media page was the best one that you viewed. Take a screenshot of the
page and upload it with your submission.

1B. Choose one that needs improvement.

Describe what you see that needs
improvement in their effort to reach people globally. Take a screenshot
of the page and upload it with your submission.

1C. Choose one that most closely represents the type of page that
you might create in the future. If you have no interest or potential
need for ever creating a social media page that is intended to reach the
masses globally, then choose one that you are interested in and like.

Describe why you chose this social media
page as the one that you can best relate to or like the best. Take a
screenshot of the page and upload it with your submission.

Note: Do not use the same social media page for more than one of
these three choices. For example, do not say that one social media page
was the best and also the one that you would be most likely to create a
similar page as. In other words, do not use one social media page for
both 1A and 1C. You need to choose three separate pages in total.

Part 2:

Now you will use what you have learned to create your own social
media page with the intent of reaching the masses. You will not need to
actually create a page on a social media platform. Creating a fake
company or organization online could obviously cause problems. Instead,
emulate the formatting of a social media page, and create it so that you
can submit it to your instructor.

Take what you learned from Part 1 to create the best fake social
media page you can on an imaginary company or organization of your
choice. Your company or organization can be anything you want, just
ensure that it is class-appropriate. Describe what you learned in this
assignment and how you incorporated that knowledge into your social
media page.

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