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Assignment

3: Contemplating Starting a Business

Purpose:

The Project is a cumulative Assignment. The Assignment is an opportunity for students to demonstrate how well he or she comprehends the course materials/concepts. Students will apply various concepts learned throughout the course to the presented situation.

Outcomes Met with This Assignment:

  • Discuss the financial, economic, regulatory, sociopolitical and technological factors as they relate to a dynamic business environment.
  • Identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment.

Case Scenario:

Carlos Rodriguez is retiring early from his management job in publishing due to a business consolidation in his industry. Because readers are moving to online formats for purchasing books and magazines, Carlos is not interested in staying in that industry. Since Carlos is only 53 years old, he is not ready to retire. He and his brother, Julio, enjoy cycling, running and occasionally entering triathlons together and train together frequently. Carlos has noted that it is difficult finding affordable quality equipment for his hobbies and believes that if he opened a brick and mortar store, he could have a successful business.

Julio has also expressed some interest in being a part of this new business, but he and Carlos have not discussed the arrangement in detail. Julio expressed concern about the role he would play in the business and admits to being hesitant about being an owner. In addition, Carlos is not sure he wants to go back to work full-time and thinks he could run this business without it encroaching on his training time.

Carlos was given a severance package of $50,000 and other than a $1800 house payment, does not have any other personal financial obligations. He is single and his only child is grown and lives away from home.

How to Set Up the Memo

Create a Word or Rich Text Format (RTF) document that is single-spaced with a space between paragraphs, Times New Roman 12-point font. The final product will be in business memo format no longer than three (3) pages in length. Write clearly and concisely.

Create a Title page with a title for the paper, course number and section, your name and the instructor’s name.

Instructions:

You are a consultant that Carlos Rodriguez is considering hiring to guide him through the process of starting his business. Since you have a broad business background, you are going to write a business memo to Carlos Rodriquez outlining the different areas of business that he would need to consider to successfully open the business. Use the following business memo format to Carlos and not about Carlos. Thoroughly answer the ten (10) elements below the format using the course materials and the case scenario facts. Do not use external sources to complete this project.

Business Format:

To:

From:

Date:

Subject:

Business Summary- This is a one paragraph overview of the current situation of the client as you see it. This is the foundation of the memo to make sure you and your client are both viewing the situation the same. Make sure to provide an overview of the main topics.

Situation Analysis and Recommendations – This is where you address the following requirements using the course materials and the information from the case scenario. No external sources can be used.

  1. Discuss how Carlos can determine if he is an entrepreneur or should be a small business owner.
  2. Explain how Carlos should decide how much capital is needed to start the business.
  3. Assuming Carlos will eventually need financing, discuss the financial statements Carlos will need.
  4. Discuss the best form of business Carlos should set up and explain why.
  5. Explain why the other business forms would not work well.
  6. Discuss the role Julio should assume in the business and explain whether this decision affects the form of business Carlos sets up and explain how so.
  7. Explain specific types of marketing the business should pursue.
  8. Discuss whether Carlos should hire help and if so, what position(s).
  9. If help is hired, explain who will manage them.
  10. Explain the best ways for Carlos to motivate his employees if he chooses to hire employees.

Review the Paper

Read the paper to ensure all required elements are present.

The following are specific requirements that you will follow. Use the checklist to mark off that you have followed each specific requirement.

Checklist

Specific Assignment Requirements

Proofread your paper

Read and use the grading rubric while completing the paper to ensure all requirements are met that will lead to the highest possible grade.

Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Contractions are not used in business writing, so do not use them.

Paraphrase and do not use direct quotations. Paraphrase means you do not use more than four consecutive words from a source document. Removing quotation marks and citing is inappropriate. Instead put a passage from a source document into your own words and attribute the passage to the source document. There should be no passages with quotation marks. Using more than four consecutive words from a source document would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade.

You are expected to use the research and weekly course materials to develop the analysis and support the reasoning. There should be a robust use of the course material. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks.

Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.

You may not use books in completing this problem set unless part of the course material. Also, do not use a dictionary, Wikipedia or Investopedia or similar sources.

Provide the page or paragraph number in every in-text citation presented. Since the eBook does not have page numbers, include the chapter title and topic heading. If using a video, provide the minutes and second of the cited material.

Rubric Name: Assignment: Contemplating Starting a Business (20%)

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 1Equivalent to an A

Equivalent to a B

Equivalent to a C

Equivalent to a D

Equivalent to an F

Business Summary

5 points

Writes a business summary that provides context to the memo that explains the situation and defines the main topics discussed in the memo in a thesis statement.

(4.5 – 5)

4.25 points

Writes a business summary that provides a general context to the memo and explains the situation and somewhat defines the main topics discussed in memo but needs some development.

(4 – 4.4)

3.75 points

Writes a business summary that provides some of the topics required but throughout the summary rather than in a thesis statement; needs significant development.

(3.5 – 3.9)

3.25 points

Attempts to write a business summary but has little to no context to the paper; is missing main topics. Needs major development.

(3 – 3.4)

0 points

No attempt at presenting a business summary.

(0)

/ 5

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.

Criteria 2

Equivalent to an A

Equivalent to a B

Equivalent to a C

Equivalent to a D

Equivalent to an F

Discuss how Carlos would determine if he is an entrepreneur or should be a small business owner

6 points

Thoroughly and correctly discusses how Carlos would determine if he is an entrepreneur or should be a small business owner providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Discusses how Carlos would determine if he is an entrepreneur or should be a small business owner using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Discusses how Carlos would determine if he is an entrepreneur or should be a small business owner providing some use of the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to discuss how Carlos would determine if he is an entrepreneur or should be a small business owner providing little use of the course materials to support reasoning; relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to discusses how Carlos would determine if he is an entrepreneur or should be a small business owner.

(0)

/ 6

Explain how Carlos should decide how much capital is needed to start the business

6 points

Thoroughly and correctly explains how Carlos should decide how much capital is needed to start the business providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Explains how Carlos should decide how much capital is needed to start the business using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Explains how Carlos should decide how much capital is needed to start the business providing some use of the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to explain how Carlos should decide how much capital is needed to start the business providing little use of the course materials to support reasoning; relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to explain how Carlos should decide how much capital is needed to start the business.

(0)

/ 6

Discuss which financial statements are needed

5 points

Thoroughly and correctly discusses which financial statements are needed providing a thorough use of the course materials to support reasoning.

(4.5 – 5)

4.25 points

Discusses which financial statements are needed using course materials to support reasoning but needs some additional development.

(4 – 4.4)

3.75 points

Discusses which financial statements are needed providing some use of the course materials to support reasoning but needs significant development.

(3.5 – 3.9)

3.25 points

Attempts to discuss which financial statements are needed providing little use of the course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3 – 3.4)

0 points

Fails to discuss which financial statements are needed.

(0)

/ 5

Discuss the best form of business Carlos should set up and explain why

6 points

Thoroughly and correctly discusses the best form of business Carlos should set up and why providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Discusses the best form of business Carlos should set up and why using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Discusses the best form of business Carlos should set up and why using some use of the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to discuss the best form of business Carlos should set up and why but seldom use course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to discuss the best form of business Carlos should set up and why.

(0)

/ 6

Explain why the other business forms would not work well

6 points

Thoroughly and correctly explains using the course materials to support reasoning.

(5.4 – 6)

5.1 points

Explains why the other business forms would not work well using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Explain using the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to explain but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to explain why the other business forms would not work well.

(0)

/ 6

Discuss the role Julio should assume in the business

5 points

Thoroughly and correctly discusses the role Julio should assume in the business providing a thorough use of the course materials AND case scenario facts to support reasoning.

(4.5 – 5)

4.25 points

Discusses the role Julio should assume in the business using course materials to support reasoning but needs some additional development.

(4 – 4.4)

3.75 points

Discusses the role Julio should assume in the business using the course materials to support reasoning but needs significant development.

(3.5 – 3.9)

3.25 points

Attempts to discuss the role Julio should assume in the business but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3 – 3.4)

0 points

Fails to discuss the role Julio should assume in the business.

(0)

/ 5

Explain whether this decision affects the form of business Carlos sets up and explain how so

5 points

Thoroughly and correctly explains whether this decision affects the form of business Carlos sets up and explain how so providing a thorough use of the course materials to support reasoning.

(4.5 – 5)

4.25 points

Explains whether this decision affects the form of business Carlos sets up and explain how so using course materials to support reasoning but needs some additional development.

(4 – 4.4)

3.75 points

Explains whether this decision affects the form of business Carlos sets up and explain how so using the course materials to support reasoning but needs significant development.

(3.5 – 3.9)

3.25 points

Attempts to explain whether this decision affects the form of business Carlos sets up and explain how so but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3 – 3.4)

0 points

Fails to explain whether this decision affects the form of business Carlos sets up and explain how so.

(0 – 1.61)

/ 5

Explain specific types of marketing the business should pursue.

6 points

Thoroughly and correctly explains specific types of marketing the business should pursue providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Explains specific types of marketing the business should pursue using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Explains specific types of marketing the business should pursue using the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to explain specific types of marketing the business should pursue but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to explain specific types of marketing the business should pursue.

(0)

/ 6

Discuss whether Carlos should hire help and if so what position(s)

6 points

Thoroughly and correctly discusses whether Carlos should hire help and explain why providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Discusses whether Carlos should hire help and explains why using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

using the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to discuss whether Carlos should hire help and explains why but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to explain whether Jimmy should hire help and if so, who will manage them.

(0)

/ 6

If help is hired, explain who will manage them

5 points

Thoroughly and correctly explains who will manage them used a thorough use of the course materials to support reasoning.

(4.5 – 5)

4.25 points

Explains who will manage them using course materials to support reasoning but needs some additional development.

(4 – 4.4)

3.75 points

Explains who will manage them using the course materials to support reasoning but needs significant development.

(3.5 – 3.9)

3.25 points

Attempts to explain who will manage them but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3 – 3.4)

0 points

Fails to explain who will manage them.

(0)

/ 5

Explain the best ways for Carlos to motivate his employees if he chooses to hire employees.

6 points

Thoroughly and correctly the best ways for Carlos to motivate his employees if he chooses to hire employees providing a thorough use of the course materials to support reasoning.

(5.4 – 6)

5.1 points

Explains the best ways for Carlos to motivate his employees if he chooses to hire employees using course materials to support reasoning but needs some additional development.

(4.8 – 5.3)

4.5 points

Explains the best ways for Carlos to motivate his employees if he chooses to hire employees using the course materials to support reasoning but needs significant development.

(4.2 – 4.7)

3.9 points

Attempts to explain the best ways for Carlos to motivate his employees if he chooses to hire employees but seldom uses course materials to support reasoning; incorrectly presents, relies on external sources or needs major development.

(3.6 – 4.1)

0 points

Fails to explain the best ways for Carlos to motivate his employees if he chooses to hire employees.

(0)

/ 6

Memo Format

2 points

Uses memo format: To, From, Date and Subject. Paper is left justified with no paragraph indents and one blank line between paragraphs; Text is single spaced; No formal salutation or closing lines appear (the heading does this job).

(1.8 – 2)

1.7 points

Uses memo format but there is one missing or incorrect item; needs some additional development.

(1.6 – 1.79)

1.5 points

Uses memo format but there are two missing or incorrect items; needs significant development.

(1.4 – 1.59)

1.3 points

Uses memo format but there are three or more missing or incorrect items; needs major development.

(1.2 – 1.39)

0 points

Presentation is not in a memo format.

(0)

/ 2

Audience and Tone

6 points

Consistently and accurately uses businesslike language to address audience; tone is appropriate for intended audience and is written to Carlos rather than about Carlos

(5.4 – 6)

5.1 points

Mostly uses businesslike language to address audience with one error noted; tone generally appropriate for intended audience and is written to Carlos rather than about Carlos.

(4.8 – 5.3)

4.5 points

Two to three noticeable errors in using businesslike language in addressing audience; tone is too informal for audience and is written to Carlos rather than about Carlos.

(4.2 – 4.7)

3.9 points

Memo is not written with businesslike language; tone is inappropriate for intended audience. Writes memo about Carlos rather than to Carlos.

(3.6 – 4.1)

0 points

What is presented reads like a paper rather than a memo. Little to no consideration of intended audience; tone does not consider audience.

(0)

/ 6

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 3Equivalent to an A

Equivalent to a B

Equivalent to a C

Equivalent to a D

Equivalent to an F

Attention to Instructions

10 points

The paper contains all major assignment tasks. The paper also includes completion of all minor aspects of the assignment such as third person writing, required use of course material, no outside sources, inclusion of page and paragraph number, no use of books, avoidance of using direct quotes, no pdf file.

(9 – 10)

8.53 points

The paper contains all major assignment tasks. The paper missed one minor aspects of the assignment such as third person writing, required use of course material, no outside sources, inclusion of page and paragraph number, no use of books, avoidance of using direct quotes, no pdf file.

(8 – 8.9)

7.5 points

One major assignment tasks or two minor aspects of the assignment missed such third person writing, required use of course material, no outside sources, inclusion of page and paragraph number, no use of books, avoidance of using direct quotes, no pdf file.

(7 – 7.9)

6.5 points

Two major assignment tasks and/or three minor aspects of the assignments missed such as third person writing, required use of course material, no outside sources inclusion of page and paragraph number, no use of books, avoidance of using direct quotes, no pdf file.

(6 – 6.9)

0 points

Three or more major assignment tasks missed or more than three minor aspects of the assignment missed such as third person writing, required use of course material, no outside sources, inclusion of page and paragraph number, no use of books, assignment, avoidance of using direct quotes, no pdf file.

(0 – 5.9)

/ 10

Writing Mechanics

10 points

Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero errors noted.

(9 – 10)

8.53 points

Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. One to three errors noted.

(8 – 8.9)

7.5 points

Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Four to 10 errors noted.

(7 – 7.9)

6.5 points

Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.

(6 – 6.9)

0 points

Does not adhere to standard usage rules of mechanics: conventions of written English largely incomprehensible, or errors are too plentiful to count.

(0 – 5.9)

/ 10

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria 4Equivalent to an A

Equivalent to a B

Equivalent to a C

Equivalent to a D

Equivalent to an F

APA Style (6th ed.)

5 points

One to 2 APA style or usage errors; Proper citation of source material is used throughout paper; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.

(4.5 – 5)

4.25 points

Attempts in-text citations and reference list but 3 – 4 APA style errors noted or fails to use APA citations when appropriate 1-2 times.

(4 – 4.4)

3.75 points

Attempts in-text citations and reference lists; APA style errors are noted throughout document with 5-6 errors noted; Fails to use APA citations when appropriate 3 – 4 times in document.

(3.5 – 3.9)

3.25 points

Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 5-6 times; Fails to use APA citations when appropriate 5-6 times in document or presents a total of 1-2 in-text citations and reference list in a paper when requires APA citations are needed throughout the document.

(3 – 3.4)

0 points

No attempt at APA style; or attempts either in-text citations or reference list but omits the other.

(0 – 2.9)

/ 5

Rubric Total ScoreTotal/ 100

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