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For this assignment, the Group will analyze the assigned Company’s current condition. You will use the text chapters 1 through 3 as your framework for the analysis, and will incorporate information from external sources including the company and other credible sites.

Your Group deliverable will be presented in APA format, will include appropriate topical headings to organize and segment the paper, with correctly formatted citations and references.

Minimally the report will include the following :

Vision and Mission

Core Competencies

(Internal) Strengths and Weaknesses

(External) Opportunities and Threats

Segment Environmental Scan

Competitive Advantage

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeResponds fully to the assignment

4.0 pts

Excellent

3.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

4.0 pts

This criterion is linked to a Learning OutcomeInvokes and uses disciplinary facts correctly

2.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

2.0 pts

This criterion is linked to a Learning OutcomeProvides adequate supporting arguments with reasons, evidence, and examples

2.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

2.0 pts

This criterion is linked to a Learning OutcomeIs focused, well organized, and unified

1.0 pts

Good

0.0 pts

Poor

1.0 pts

This criterion is linked to a Learning OutcomeUses direct language that is appropriate for the audience

2.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

2.0 pts

This criterion is linked to a Learning OutcomeCorrectly documents and cites sources

2.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

2.0 pts

This criterion is linked to a Learning OutcomeIs free of errors in grammar, punctuation, word choice, spelling, and format

2.0 pts

Good

1.0 pts

Not Quite Adequate

0.0 pts

Poor

2.0 pts

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