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A) Introduction: 1.talk about the assignment . 2.important of understanding consumer behavior for marketing .

B) brand/ product features / rational / positions with the product line , [small ,eco————————-large , premium]

C) low vs high involvement for the chosen product and explain why is it low or high .

D) consumption trends: 7Os fram work ( Occupants , objects , objectives , organizations , operations , occasions , outlets)

E) the positioning strategies and how it influence the consumer buying behavior.

F) how internal and external factors that influence the buyer behavior impact on { problem recognition , info search , purchase decision , post purchase behavior .} with citation } .

G) conclusion : 1. summaries 2. what have you learn after finishing the assignment .

H) bibliography : 10 academic resource

(2500 words)

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