Please summarize each section with the questions below.
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:
- Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
- Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
- Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Part 2: Based on the first initial of your last name:
- Provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise.
Finally, please cite references and the reference for the webpage is listed below.
Berger, S. (2015, June 30). Best restaurants in USA: Chick-Fil-A trumps competition, McDonald’s falls out of favor. Retrieved from the International Business Times Web site: http://www.ibtimes.com/best-restaurants-usa-chick-…